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How kitsch consumed the world

Republished from The Conversation Sept. 26 2017. What is the predominant aesthetic of the twenty-first century? According to sociology professors Ruth Holliday and Tracey Potts, “we are on the point of drowning in kitsch. A casual survey of the British metropolitan high street offers ample evidence of the kitschification of everyday life.” Kitsch can also be called cheesiness or tackiness. Specialists have defined kitsch as a tasteless copy of an existing style or as the systematic display of bad taste or artistic deficiency. Garden gnomes are kitsch, just like cheap paintings for tourists, which are technically correct but express their “truths” too directly and too straightforwardly, often

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