Republished from The Conversation Sept. 26 2017. What is the predominant aesthetic of the twenty-first century? According to sociology professors Ruth Holliday and Tracey Potts, “we are on the point of drowning in kitsch. A casual survey of the British metropolitan high street offers ample evidence of the kitschification of everyday life.” Kitsch can also be called cheesiness or tackiness. Specialists have defined kitsch as a tasteless copy of an existing style or as the syst